Of course you all remember how invested I get in the price of things at my grocery store, especially
bananas. Since I'm not on anxiety medications, I've had to learn to roll with the capricious price increases foisted upon us by the pandemic and corporate greed.
I will say, however, that there is NO REASON for coffee to be as high-priced as it is. I have been monitoring the commodities markets, and coffee has done nothing but slide for the past year.
Just saying.
Anyway, my point, and I do have one, is this.
I am breaking up with you, Biscoff.
This is outrageous and unreasonable, and I am not having it. Do you know what I used to pay for Biscoff cookies when I first discovered them?
$1.98 a package. That was about
one year ago. Then, sometime in the spring, my funny grocery store stopped carrying them. I subsequently found them at Target for $2.99 a package--and of course I was outraged--but I paid it (many
many times), mainly because Rick discovered Biscoff and would polish off a package in one sitting.
Suddenly, Biscoff disappeared completely. For months. When it reappeared, the price had shot up to what you see, above. I shopped around, but Biscoff was now ridiculously priced everywhere. So I did what I always do; I researched it. And
here's what I found:
"'Responsible' price hikes and rising volumes earned Lotus Bakeries new record figures: for the first time, the Belgian company’s turnover surpasses half a billion euros in the first six months of a year. With turnover up more than 20 % to 501 million euros in the first half of the year, Lotus Bakeries speaks of a “new milestone”. ..Biscoff biscuits (+ 20 %)...advanced strongly. Net profit went up 15.9 %. The figures are better than what analysts had expected.
According to the biscuit baker, the strong results came as “responsible” price increases combined with an 8 % increase in volumes. The tariff increases the company implemented early this year to counter rising costs led to a double-digit price effect. Lotus Bakeries stresses that the price increases over the past two years were always aligned with actual costs, and were unavoidable due to unprecedented increases for raw materials, packaging, transport and wages, among others. The company claims that the price effect has now reached its peak."
Well, la di da, Biscoff people. Whatever.
I'm just now okay with being gouged for bananas. I'm not okay with being gouged for cookies, even if they're as delightful as Biscoff. This is going to take some time, and maybe Forever. Breakups are painful and sad. It's a Process, and in the meantime, I need a Rebound Cookie. And some Support Outrage.
Help me out in Comments.