This One Goes Out To All My Amply-Endowed Sisterfriends Out There: You Fought, You Won, And I Got To Laugh (While I Was Envious)

In what galaxy do you ever think a woman would be correct when she says this about a boardroom--and I'm quoting here--"They didn't want a lot of big-breasted women storming their meeting"?

I know. I'll give you a minute or two.

(Certainly I would be a bit intimidated if this were to happen at a meeting and my company were, say, The Small-Breasted Women's Bitching Society, Inc. Of which I might just be an enthusiastic board member. But I digress.)

Anyway.

Just such a nightmare scenario, described by a co-founder of the group Busts 4 Justice, is what caused a re-evaluation of a brassiere pricing policy by British retailer Marks & Spencer. You can read all about it here. But, really, as you know from past experience, I will be bringing the best of it to you right here.

But first I want to laud Gregory Katz, the AP writer who I'm positive must also write for The Onion or National Lampoon or Mad Magazine or some other similar publication because, honestly, no phrase was left unturned; no chance for punning was left untaken.

It seems that Marks & Spencer (M&S) had begun adding a $3 surcharge on all bras that were size DD or larger, which resulted in a "spreading consumer revolt." (The grammarian in me absolutely revelled in that ambiguous modifier. I so want to believe that Gregory did it on purpose!)

Naturally, the company, confronted by Busts 4 Justice and its co-founder...wait for it, and I could not make this up if I wanted to...Becky MOUNT, soon saw the error of its ways. There was an entire Facebook campaign of 14000 women behind this effort! M&S took out a full page ad to apologize. But of course. They also offered a 25% reduction on all bras for two weeks. Oh, word choice!

May I just offer this next paragraph up without comment to you? "We are just overwhelmed," said Becky Mount, a co-founder of the Busts 4 Justice group that brought retailing icon M&S to its knees.... "We've won, and we never thought it would happen so quickly."

Oh dear lord. Where are my pills?

Finally, victory came...er...arrived when the group "which grew exponentially" made their threat to appear in force at the company's annual meeting. Ms. Mount also said of her group's triumph that it was likely M&S realized that "they were dealing with a much bigger force than they thought originally."

Indeed.