Wednesday, August 17, 2005

DoN "Re-Images" the USPS

Certain things in the US government need tweaking; let's face it. (No! Really?) The obvious thing to do first would be to clean House (ahem!), but since we failed to do that in the last election, I am now resigned to starting small. Today, I am beginning with the United States Postal Service.

Now, the USPS tried to upgrade its dismal image once before by sponsoring Lance Armstrong in the Tour de France. They probably said, "Hey! He will win for sure, and then by default, we will be winners! Yay!" Sigh. This did not work. We Americans still see the post office as a dubious "service" at best, whereby we drop our letters in the slot (with outrageously overpriced postage duly affixed) and pray that they arrive in oh, say a week or so, hopefully before the next postal rate increase. A dim, grey, grievous image indeed, USPS!

My idea is simple and here it is: start having the mail trucks play the happy tunes that ice cream trucks play. Think about it! Mail trucks are funny-looking anyway. They are boxy, little, and cute. They have the driver on the odd side. Most bounce when they drive along. Most people look forward to getting their mail and would like to be alerted when it is on its way. Perhaps it would lessen the negative impact of receiving the cell phone bill or the IRS forms.
How jolly! How fun!

Wouldn't you be happy to know that the next postal rate increase would be used to pay for this improvement? I wonder what the last one paid for.

1 comment:

  1. Anonymous6:12 PM

    I'm afraid I have to disagree with this one. While I am a big fan of ice cream, and I'm all for the happy truck delivering it, the music (racket) they make sets my teeth on edge. Last year we had a truck that came through multiple times a day and the music, I swear, sounded like someone being murdered. But, that said, mail trucks spouting something soothing to the ear, would be welcome and just might slightly change my outlook on the USPS. --JLA


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